Measured Outcomes
Increase in stand visibility
Uplift in visitor engagement time
ABOUT Westgold
Westgold is a premium New Zealand dairy producer, crafting high-quality butter and dairy products from grass-fed cows on the country’s pristine West Coast. With over a century of heritage, the brand is known for its commitment to quality, simplicity, and natural goodness.
"We’re looking for a fresh, open stand that showcases our products and New Zealand heritage, encourages sampling and engagement, and remains flexible for multiple shows"
CHALLENGE
Westgold was referred to Envision Displays to create a new stand for their 2025 industry shows that would showcase their butter and cream products and share the story of their New Zealand origins. The stand needed to look fresh and eye-catching while also being practical, with space for product sampling and customer engagement. The challenge was to design something that felt open and welcoming, avoided clutter, and stood out on a busy show floor, while also being durable and flexible enough to use at different events.
Key challenges included:
- Showcasing butter and cream products while communicating Westgold’s heritage.
- Creating a fresh, eye-catching stand that attracts attention in a busy exhibition space.
- Designing a layout that feels open, welcoming, and uncluttered.
- Incorporating functional areas for product sampling and customer interaction.
- Balancing strong visual appeal with practical usability
- Ensuring the stand is durable, reusable, and adaptable across multiple events
SOLUTION
We designed a modular stand that could adapt to different booth sizes and layouts, while keeping a strong brand presence. The design combined bold visuals with a simple structure to make sure it stood out from a distance.
Key features included:
- Modular walls and framework that can be reconfigured for different events.
- Dedicated sampling and meeting areas supported by counters and AV.
- Built-in storage and preparation area to keep the space tidy.
- Graphics and lighting that told the brand story and guided visitors through the stand.
We worked closely with Westgold throughout the process to make sure the final design was both functional and impactful.
RESULTS
The finished stand gave Westgold a natural, welcoming look that matched their brand perfectly. Strong food imagery, clean graphics, and timber finishes made the space feel fresh and professional, while the open layout made it easy for people to step inside.
Grass-look flooring tied the stand back to nature and helped share Westgold’s farm-to-table story. A large hero image of their products created strong impact, while a built-in screen showed visuals of the West Coast of New Zealand. A small seating area gave space for one-on-one conversations, making the stand useful for both quick chats and longer meetings.
The result was a stand that looked great, worked smoothly, and balanced brand impact with practical use of space.
