Eye Power

Eye Power is an internationally recognised exhibitor education program. Skyline Displays Australia has proudly presented over 189 Eye Power professional development events to upwards of 6,000 sales, marketing and public relations professionals since 2001.

About Eye Power

The purpose of Eye Power is to help exhibitors and industry professionals achieve their exhibition and trade show objectives, and increase their return-on-investment (ROI). If you manage or participate in trade shows, exhibitions, conferences, seminars, field days, careers markets or other face-to-face events you should attend Eye Power.

Eye Power is fast-paced, in two and a half hours you will learn how to:

  • Set meaningful, measurable objectives
  • Achieve event focus with right-fit products and services
  • Optimise show and space selection
  • Develop a sustainable budget
  • Design your stand for maximum dynamics and functionality
  • Create effective pre-, at- and post-event promotions
  • Select and prepare your exhibit team
  • Effectively engage and qualify visitors
  • Generate quality leads, sales and results

Free. High Value.

Eye Power is presented free of charge. All participants receive a complimentary 48-page Eye Power handbook.

About Skyline´s Eye Power Facilitator

Ron McDermott is arguably Australia’s leading trade show and exhibition educator. He draws on decades of industry experience in national sales, project management and training roles. Ron has presented hundreds of Eye Power and other Best Practice exhibitor education events.

His experience spans a broad scope of industry sectors including; education, recruitment, tourism, leisure, agriculture, mining, marine, security, environment, aerospace, education, food, beverage, medical, finance, aged care—local and international, and all levels of Government.

Ron is passionate about helping exhibitors prepare for their events, connect with their visitors and achieve measurable, worthwhile results.

Find out more or Register to Attend:

Find out what other attendees have said about their Eye Power Experience.
Want to know more about Eye Power? Visit our FAQ page.
Register for the next Eye Power event or express your interest in future events here.

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