Measured Outcomes
Increase in stand visibility
Uplift in visitor engagement time
ABOUT dEGNAN
Degnan is an Australian-owned construction company with over 40 years of specialist experience delivering rail, renewable, and energy.
"We need a stand that would stand out in a busy exhibition environment while still feeling open and inviting"
CHALLENGE
For AusRail 2025, Degan needed a custom exhibition stand that would cut through a busy, highly technical exhibition environment while staying true to their strong brand. The challenge was to create a bold, highly visible presence that could attract attention from across the aisle, while still feeling open and approachable enough to invite conversation. The space had to include raised flooring and carpet tiles without creating any trip hazards, while still looking clean and seamless.
Another challenge was adding audio visual elements and a golf simulator activation (“come have a hit”) without making the stand feel crowded. The layout needed to attract attention, handle people gathering around the simulator, and still leave room for easy movement and conversations.
Key challenges included:
- Creating a safe and seamless raised exhibition flooring system.
- Selecting durable carpet tiles for high-traffic trade shows.
- Integrating audio visual displays without overcrowding the stand.
- Designing around an interactive golf simulator activation.
- Maintaining strong branding within an open, functional layout.
- Ensuring smooth visitor flow across a 6x6 island stand
SOLUTION
Envision Displays delivered a 6m x 6m modular exhibition stand using the Amplify system, designed to maximise visibility and engagement from all sides. The island stand layout created an open and accessible space, encouraging visitors to step in and interact.
A clean, elevated platform with raised flooring and durable carpet tiles provided a polished and practical foundation. Large-scale fabric exhibition graphics across the left, centre, and back walls clearly communicated Degnan’s services, while internal and external graphics ensured consistent branding from every angle.
A branded custom exhibition counter created a central point for conversations, supported by strategically placed audio visual elements that enhanced engagement without clutter. Overhead, six hanging PictureCube fabric displays increased visibility across the exhibition hall.
A dedicated zone for the golf simulator activation became a key feature of the stand, drawing visitors in while maintaining clear walkways and a smooth flow throughout the space.
RESULTS
The finished stand delivered a high-impact exhibition presence, helping Degnan stand out at AusRail 2025. The combination of strong branding, open design, and interactive elements created a space that naturally attracted visitors and encouraged engagement.
The golf simulator proved to be a major drawcard, increasing foot traffic and keeping visitors on the stand longer, while the clear and simple messaging made it easy to understand Degnan’s services.
"Our stand is looking great and the golf simulator is a hit"
The project successfully helped Degnan:
- Increased foot traffic with a bold, visible island exhibition stand.
- Boosted visitor engagement and dwell time through interactive activation.
- Clearly communicated services using large-format exhibition graphics.
- Strengthened brand presence with a consistent modular stand design.
- Created a professional space for conversations and lead generation.
- Delivered a practical, high-performing trade show stand for busy environments.
