Powerful statistics on the value of trade shows

The powerful statistics provided below focus on the USA trade show market and all points may not be valid for Australian exhibitors.
Over the years the Skyline Envision team have recognised a strong parallel to USA statistics to those that come available for the Australian exhibition and trade show market so we believe this article is definitely worth the read:
Tips & Tricks for first time exhibitor

Skyline has a wealth of experience, knowledge, and resources that we are eager to share with first time exhibitors. From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started!
Post Show Tips : Follow up and Engage

We all know the importance of networking at a trade show event. The process of creating some quality relationships at on the expo floor may seem like a tedious task. But isn’t that one of the top reasons for attending a trade show? Here are some of the post show tips that will help you become a winner at your next face-to-face event.
Building your exhibit strategy: Rental, Purchase, or Hybrid

How do you know whether renting or purchasing an exhibit is your best option? When making this decision, it’s essential to build your exhibit strategy as a whole and build it around your marketing goals and objectives.
3 Best Conversation Starters to Get Attendees Talking in Your Trade Show Booth

Each of these three conversation starter questions provokes a different thought process. You can use them to customise the attendee’s experience.
5 Types of People You’ll Meet at an Exhibition

For event marketers, working a booth has one main goal: gather leads.
Gathering a list of prospective buyers makes a day at a show worth it. During your hours working a show, you’ll meet hundreds — perhaps thousands — of people, all who have differing levels of interest in your product or service. Whether you’re attending your first show or your fiftieth, you’ll meet lots of interesting people.
10 exhibit graphics basics every event manager should know

The right exhibit graphics basics can make a big difference when it comes to event marketing and getting people interested in your trade show booth. Could your current exhibiting strategy use a little tune-up?
Outlined below is everything event managers need to know about designing high-quality trade show exhibit graphics. If you want to make your booth stand out at your next event, be sure to use these tips and tricks.
How Your Trade Show Marketing Can Help Pay for Itself

Did someone say “money saved?” This is a big deal when it comes to Trade Show Marketing! While trade shows can come with a decently sized price tag, there is a potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise.
Benefits of Backlit Displays at Trade Shows

A backlit display offers a range of advantages that can significantly enhance an exhibitor’s presence and success at trade shows. This article explores the reasons why backlit displays are superior to standard displays in the trade show realm making it one of the most loveable products at Skyline